Gift Box Marketing

Tips for Marketing and Growing Your Gift Box Business

As a small business owner, low traffic and poor sales can sink your gift box venture. But there’s light at the end of the tunnel. Below you’ll find tips and insights from industry mavens and veterans. The pieces of advice touch on marketing and branding from Bundle & Twine, a leading gift box supplier in Adelaide. Read about them on their site.

Give People a Reason to Buy

People aren’t buying your gift boxes because they don’t see the need and difference. For people to throng your brick-and-mortar store, you have to differentiate yourself and meet their expectations. Hold exclusive events and use online coupons to promote your store. Besides that, communicate what you offer and make your products unique.

Focus On Your Sales Process

How do you sell what you sell? Is it in person or on your website? In the gift industry, commodities and services are abundant. There’s little you can sell that’s not available elsewhere. To remain relevant, you need to make your customer experience remarkable and distinct. Products come and go and businesses rise and fall – but incredible experiences never fade.

Sweat the Small Stuff

Your brand has to be lively and captivating. Work on your brand, whether it’s a name, design or symbol. Great brands improve recognition, create trust, support advertising, build financial value and generate new customers. Therefore, express your brand in every gift box you sell and gift-giver you interact with.

Never Stop Researching

Research your sales, competition, customers, inventory and vendors. Learn what you can do to improve your marketing, merchandise and deals. Know what your competitors are up to and what their customers expect. It doesn’t end there – research customer service and selling techniques.

Motivate Clients to Take Action

The best time to entice your customers is during the holiday season. Stock your store with a variety of gift boxes. Target the bon vivant, fashion maven, single-malt seeker, stylish minimalist, handy tinkerer, cool kid and stationery friend. Don’t practice pressure sales. Instead, make customers believe that there’s limited time and inventory. Try the phrase “buy now while stocks last”.

Be Locally Relevant

Local relevance is worth it. You have to be familiar with (and grounded in) the community you operate in. This gives rise to marketing ideas and product themes that locals relate to. People tend to support their own.

Embrace Shoppertainment

Create an exciting shopping experience. That’s the coolest way to grab the attention of today’s shopper. Run events in your store to build traffic, generate customers and make sales. Minor events take less time to plan and implement. Take “shoppertainment” to another level by offering engaging and interactive activities.

Connect Online With Offline

Think about digital marketing. A well-executed SEO plan is a good starting point. Search engine optimisation drives traffic to your website and shoppers to your physical store. In short, SEO lets you enjoy the best of two worlds – online and offline.

Ready to take some action? Turn your store around to get enough foot traffic and a surge in gift box sales. Your endgame is a huge customer base, skyrocketing profits and fabulous products.

Skip Bins Industry And Marketing

The waste disposal industry plus marketing tips for skip bin companies


“One man’s trash is another man’s treasure”. To date, that saying holds true. Without a doubt, the waste disposal industry is a treasure-trove. Skip bin companies do dirty work but the money’s good. Usually, trash collectors gather waste and burn, bury or dump it. Strict laws regulate the treatment and disposal of waste. Local councils, on their part, monitor hazardous waste and oversee trash collectors.

Alarming Waste Materials

Medical waste is considered hazardous. Household trash should end up in a designated dumpsite – not your backyard. Things that explode (like gunpowder and firecrackers) must be thrown away carefully. Other items, including batteries, paint, fungicides, antifreeze, wood stains and pool chemicals, if dumped recklessly, might be detrimental to the environment.

Benefits of Disposing Waste

For starters, the economy is growing and the environment is thriving. Environmental benefits include energy savings, fewer carbon emissions, less water pollution and long-standing landfills. Economic benefits are more jobs and increased revenue.

Industry Legalities

Trash collectors must follow the rules and regulations in place. When you’re out and about, keep clean water, clean air and toxic substances in mind. Break the rules and you’ll be fined or your license revoked. Other laws regulate trash pick-up, garbage burial, landfill monitoring and refuse disposal.

Staffs and Supplies

Invest in balers, crushers and compactors. Waste carriers like skip bins, garbage bags and trash cans are indispensable. A fully-equipped and serviced truck is required to ferry garbage from residential homes, business premises, building sites and factory grounds to local landfills. Truck drivers and garbage collectors form your ground crew. Hire a clerk and an accountant as well.

Formal Education

A college education isn’t necessary. However, knowledge about insurance and licenses is requisite. No business will grow if its manager isn’t conversant with administration and accounting. Business courses groom entrepreneurs for the executive job. Create a business plan. Be aware of industry concerns and prospects. Educate yourself and your workers about waste laws. And that’s how to stay ahead of the curve.

Profit Margins

Though fuel prices are high and waste laws are strict, annual proceeds are skyrocketing. For maximum profits, skip bin companies are embracing recycling. Because a recycling plant is costly to set up, collect recyclable materials and sell them to recyclers.

Advertising Skip Bins

It’s important to market skip bins. Though old-fashioned, TV, radio, newspapers and Yellow Pages aren’t dead. Business cards, refrigerator magnets, branded pens and corporate calendars keep the marketing spirit up. At first, traditional advertising works great. But, over time, it starts declining. To remain popular, try modern techniques with fast and sure results. Internet marketing takes less time and cash. For better outcomes, consider social media, pay-per-click ads and SEO. A business website is a bonus. Reach prospects by posting engaging content and utilising relevant keywords.

With the right supplies, strategies and staffs, no mountain’s too high to climb. At all times, be on the right side of the law and create a memorable customer experience. In so doing, the sky’s the limit for your skip bins business. As usual, Milam County Business Marketing got in touch with an industry expert. This time it was from Adelaide. For the most up to date news in the skip bin industry, visit their website.

Marketing Strategies For Building Companies

Secret marketing strategies for construction & building companies

Whether you’re an architect, a builder, or a home building company, it’s clear that construction marketing is vital. Without it, the continued success and infinite growth of your business are in jeopardy. However, creating an effective marketing strategy can be a challenging and overwhelming task.

Perhaps you’re interested in updating your strategies to reflect innovative marketing techniques and current best practices. But aren’t sure where to begin or what to do. Or your lacklustre marketing is hampering your client acquisition efforts. If so, we’re here to help. This post offers plenty of advice you can use to maximize your construction and building company’s potential.

Develop client personas

Focus your energy on studying your target audience. Interview some of your existing clients. Learn what they like, what they despise and what they anticipate. Use the feedback to reconfigure your services and products.

Usually, the expectations and traits of your current customers match those of your prospects. When you research your target market, you are able to tailor content, identify your ideal buyer and make smarter marketing decisions.

Concentrate on branding

Devote funding and time to your brand. For construction and building companies, branding is fundamental. It helps you define your value and differentiate yourself from your competitors. Furthermore, it steers your services and products away from being seen as a commodity – a challenge many companies fail to address in their marketing campaigns. Once you have a general understanding of your target market, review your branding and align it to your new insights.

During this process, identify your company’s goals, your services and your business’s tone of voice. Also, determine what differentiates you from the competition, what prospective clients are looking for in your company and how you want to be perceived. Branding goes beyond taglines and colours. It’s also a way to communicate to consumers. To appropriately relay messages, your website, logo and social media should all operate cohesively.

Improve website design

Assess both technical and aesthetic perspectives of your present site design. Begin by reviewing metrics using Google Analytics. Reviewing your current analytics is crucial as it provides insight into understanding areas that need improvement. A refresh or full redesign updates your site and makes it mobile friendly.

Before making any further improvements, analyse your competitors. From the analysis, show your development and design team what you’re looking for in your new site. Focus mostly on navigation and smooth user experience. To get significant traffic from Google, make sure your site is responsive and viewable on all devices (such as iPads, tablets, smartphones, etc.)

Advertise online

Organic traffic takes time and is very competitive. Concentrating on paid advertising can accelerate your efforts. Use available advertising options like Facebook, Google Adwords, LinkedIn and remarketing. These platforms offer a unique chance for construction and building companies to effectively reach their demographic.

However, new advertising programs may take time to gain traction and quantifiable results. Whichever platform you select, give it at least 3 months to evaluate if you’re getting success. In that time frame, scrutinise the results and make necessary adjustments.

Australian Wine Rack Businesses

How to select a wine rack business in Australia to fit your room style and spending allowance

Wine racks are highly appreciated because of their primary functions – storing, organizing, displaying and protecting wine bottles. Besides that, they serve as elegant accent features for the cellar and the interior design. There are many wine rack suppliers in Australia, so we’re going to take the confusion out of the decision.

Whether you have a wine cellar in the basement, under the staircase or in the kitchen, an artistic wine rack can uplift the look of your home. The good news is, there are many wine racks out there made from different materials and with different styles, shapes and colours, meaning you can get one that perfectly complements your décor.

But with the many options, how do you select a wine rack that fits your room style without breaking the bank?

Here are tips for choosing a wine rack business that balances, style, function and cost.


For modern style homes, a metallic wine rack will blend well with the ambience. If you’re looking for a rustic look, then a wooden rack will best suit your space.

What’s more, you can play around with colours.

For metal racks, silver or metallic grey provides a shiny look, while black solidifies your room’s colour scheme. Conversely, for wood racks, you can go with earthly colours – light to dark shades of brown.


When it comes to wine rack designs, you are spoilt for options. The wine holder design is decorative, stylish and ornamental. Perfect for tastings, the holder sets the wine bottles in a crafty, easy-to-access placement.

The cube design features a cubic frame with racks for holding the bottles. The column design can store a lot of bottles, therefore, great for expanding wine collections.

Diamond-shaped wine racks look cute but are dangerous for round-shouldered bottles. For a custom look, you can opt for designer wine racks which offer a blend of quality, craftsmanship and affordability.

You’ll absolutely love the vintner series. It’s a cost effective, versatile and stylish wine storage solution that can accommodate hundreds to thousands of wine bottles.

Build and material

Wine racks are made from exquisite materials including metal, wood, wrought iron, and even glass and plastic.

For heavy, long-term use, it’s recommended to select metal and wooden wine racks. They are durable, affordable and complement the design of your home.

Plastic and glass are available in unique styles and give your space a more authentic feel. On the other hand, wrought iron is elegant, decorative and offers very effective wine storage.


Ah, money – it can determine your purchasing power.

As a wine lover, you want to stock good, expensive wines. Similarly, you want a chic wine rack to store and display your fine wines.

Wine racks on Twitter range from affordable to costly prices. Cost usually varies depending on the type of material used, the design, and the size of the rack.

Lower-end wine racks made from inferior wood are substantially less expensive but less durable and sturdy. Also, racks with fewer bells and whistles are more cost-effective than those with complex shapes and styles.

Modular wooden shelves/racking are easy to assemble with dowels and pegs, hence, a cheaper and popular solution to purchase. However, these units are cheaply built and are prone to breaking.

Property Management Scaling

How to scale your property management business fast in Adelaide, SA

In property management, there are many avenues of getting new business and ultimately improving your business, whether online (SEO & SEM) or offline. But of all these avenues, here are the 5 most effective ways for scaling your property management business.

1. Realtor referrals

Today’s real estate market is difficult, many realtors are even sceptical about selling their properties. Luckily, even in these bad times, you can still scale your business. And it’s this simple; maintain a good business relationship with your fellow realtors. As long as you’re sensitive to their concerns, they can be a great source of new referral business for your firm.

However, if your company does sales alongside property management, realtors can view you as competition, because you are likely to compete with them for clients and sales. So, avoid competing for sales or enter a non-compete agreement with your realtors.

What is more; setting up a referral program, dropping postcards on the front desk of real estate agencies in your area and giving out engaging postcards to realtors, can all attract realtor business for your company.

2. Referrals

Every property management company has clients. Chances are that your clients, either real estate investors or homeowners with investment properties know other people similar to them.

While most of your clients know what you do and are enthusiastically referring new business to you, it’s your responsibility to let them know that you actively want new property management accounts.

Use forums, such as email campaigns, monthly newsletters, and events to enlighten your clients about what you do. And make it clear to them that you want new business. We caught up with Paul from 4rooms Property – and he has been having some great success with email marketing. Their Adelaide property management Facebook page mentions some of the different techniques they utilise in email marketing for acquiring property management clients.

3. Homeowners Associations (HOA’s)

Many HOA’s have very strict rental rules in place in their communities restricting rentals including apartments for lease and homes for rent. This may seem as a “dead- end” for your business, but by developing and enforcing strict and professional rental plans with the help of the HOA’s board, you’ll be able to convince the homeowners to do business with you.

4. Investors organizations

Be aware, a bad reputation with your investors is certain to sink your property management business. Instead, try to show investors that you’re different by genuinely helping them with their problems. Identify your value to them, like how you manage to get better advertising value and higher rental rates, and how you manage to lower maintenance costs and property vacancy. In addition, you can introduce the investors to other property managers in your network that can assist them to grow their property portfolio.

5. Other property managers

Different property management companies specialise in different properties in the property market. Forge partnerships with companies or managers who service a certain type of property that you don’t and let them know that you’re actually seeking the business. This also works well, if both of you serve a different part of town. Ensure they know that you also work in that area.

Remember that each of these strategies requires diligent tracking and execution. It all comes down to your growth goals; if you have an aggressive growth goal, you may need to diligently execute all 5 items.

Finding the Best Finance Broker in Adelaide


Let’s face it, you have many things to focus on when running your business and looking for funding can interrupt this. As a young or new business person or homeowner, selecting your ideal finance broker is often difficult and you can easily be taken advantage of. To help you find the best finance broker Adelaide, here are five things you should consider.

List your requirements

Financial brokers must put your interests first in their recommendations. Obviously, you need business loans that suit your needs and with a competitive interest rate. Whether it is an investment property loan or a home loan, a good broker should consider all your requirements when arranging a loan for you. They should also be available for consultation at all times. Ask your potential broker about other credit packages or home loans if you are not content with their recommendations.

Shop around

Don’t assume that a financial broker will act in your best interests and get you the best deal. In some cases, they may put the commission paid by the lender over your interests. Shop around and ensure you ask about commissions and other kickbacks. Phone other brokers to check what they offer to do and what they charge. Look at other loans online as well to get the best deal.


There are three types of finance brokers; those who don’t charge you a fee, those who charge you a fee or commission and receive a trailing commission/one-off commission from the lender, and those who only charge you a fee and don’t receive any commission from the lender. It is recommended that you try to deal with a finance broker who does not charge you a fee. If you have to pay a fee, the fee should not amount more than 1.5-2% of the loan being arranged.

Check for licensing

Finance brokers must have a license if they are arranging loans covered by the credit law. Beware of brokers and credit providers who are not licensed and are operating illegally in Adelaide. You can check if a broker is registered at (Search ASIC Registers) or by calling 1300 300 630.

Get a written agreement

The ideal finance broker must give you a quote that; must be in writing, specifies the services being offered, specifies the full amount that will be payable (including charges and fees), and states whether the fee is still payable if you decide not to proceed. Fees could include payments to the lender or credit provider for setting up the loan, broker’s fees/commissions, and any early termination fees. The written agreement should also specify the type of loan arranged for you, the term of the loan, the amount of the loan, and the current interest rate.

Funding sources

Apart from designing the right type of funding for your needs, a finance broker should be able to assist you if you had problems securing funds in the past. The best broker is one who has multiple options at their disposal and isn’t limited to use only one source of funding. The more sources your prospective broker has, the better the chances of getting the most competitive offer.

Finance brokers in Adelaide can offer you a range of loan options. The right broker should help you select a suitable loan and manage the entire process through to settlement.