Category: Adelaide

Tips for Marketing and Growing Your Gift Box Business

As a small business owner, low traffic and poor sales can sink your gift box venture. But there’s light at the end of the tunnel. Below you’ll find tips and insights from industry mavens and veterans. The pieces of advice touch on marketing and branding from Bundle & Twine, a leading gift box supplier in Adelaide. Read about them on their site.

Give People a Reason to Buy

People aren’t buying your gift boxes because they don’t see the need and difference. For people to throng your brick-and-mortar store, you have to differentiate yourself and meet their expectations. Hold exclusive events and use online coupons to promote your store. Besides that, communicate what you offer and make your products unique.

Focus On Your Sales Process

How do you sell what you sell? Is it in person or on your website? In the gift industry, commodities and services are abundant. There’s little you can sell that’s not available elsewhere. To remain relevant, you need to make your customer experience remarkable and distinct. Products come and go and businesses rise and fall – but incredible experiences never fade.

Sweat the Small Stuff

Your brand has to be lively and captivating. Work on your brand, whether it’s a name, design or symbol. Great brands improve recognition, create trust, support advertising, build financial value and generate new customers. Therefore, express your brand in every gift box you sell and gift-giver you interact with.

Never Stop Researching

Research your sales, competition, customers, inventory and vendors. Learn what you can do to improve your marketing, merchandise and deals. Know what your competitors are up to and what their customers expect. It doesn’t end there – research customer service and selling techniques.

Motivate Clients to Take Action

The best time to entice your customers is during the holiday season. Stock your store with a variety of gift boxes. Target the bon vivant, fashion maven, single-malt seeker, stylish minimalist, handy tinkerer, cool kid and stationery friend. Don’t practice pressure sales. Instead, make customers believe that there’s limited time and inventory. Try the phrase “buy now while stocks last”.

Be Locally Relevant

Local relevance is worth it. You have to be familiar with (and grounded in) the community you operate in. This gives rise to marketing ideas and product themes that locals relate to. People tend to support their own.

Embrace Shoppertainment

Create an exciting shopping experience. That’s the coolest way to grab the attention of today’s shopper. Run events in your store to build traffic, generate customers and make sales. Minor events take less time to plan and implement. Take “shoppertainment” to another level by offering engaging and interactive activities.

Connect Online With Offline

Think about digital marketing. A well-executed SEO plan is a good starting point. Search engine optimisation drives traffic to your website and shoppers to your physical store. In short, SEO lets you enjoy the best of two worlds – online and offline.

Ready to take some action? Turn your store around to get enough foot traffic and a surge in gift box sales. Your endgame is a huge customer base, skyrocketing profits and fabulous products.

The waste disposal industry plus marketing tips for skip bin companies

 

“One man’s trash is another man’s treasure”. To date, that saying holds true. Without a doubt, the waste disposal industry is a treasure-trove. Skip bin companies do dirty work but the money’s good. Usually, trash collectors gather waste and burn, bury or dump it. Strict laws regulate the treatment and disposal of waste. Local councils, on their part, monitor hazardous waste and oversee trash collectors.

Alarming Waste Materials

Medical waste is considered hazardous. Household trash should end up in a designated dumpsite – not your backyard. Things that explode (like gunpowder and firecrackers) must be thrown away carefully. Other items, including batteries, paint, fungicides, antifreeze, wood stains and pool chemicals, if dumped recklessly, might be detrimental to the environment.

Benefits of Disposing Waste

For starters, the economy is growing and the environment is thriving. Environmental benefits include energy savings, fewer carbon emissions, less water pollution and long-standing landfills. Economic benefits are more jobs and increased revenue.

Industry Legalities

Trash collectors must follow the rules and regulations in place. When you’re out and about, keep clean water, clean air and toxic substances in mind. Break the rules and you’ll be fined or your license revoked. Other laws regulate trash pick-up, garbage burial, landfill monitoring and refuse disposal.

Staffs and Supplies

Invest in balers, crushers and compactors. Waste carriers like skip bins, garbage bags and trash cans are indispensable. A fully-equipped and serviced truck is required to ferry garbage from residential homes, business premises, building sites and factory grounds to local landfills. Truck drivers and garbage collectors form your ground crew. Hire a clerk and an accountant as well.

Formal Education

A college education isn’t necessary. However, knowledge about insurance and licenses is requisite. No business will grow if its manager isn’t conversant with administration and accounting. Business courses groom entrepreneurs for the executive job. Create a business plan. Be aware of industry concerns and prospects. Educate yourself and your workers about waste laws. And that’s how to stay ahead of the curve.

Profit Margins

Though fuel prices are high and waste laws are strict, annual proceeds are skyrocketing. For maximum profits, skip bin companies are embracing recycling. Because a recycling plant is costly to set up, collect recyclable materials and sell them to recyclers.

Advertising Skip Bins

It’s important to market skip bins. Though old-fashioned, TV, radio, newspapers and Yellow Pages aren’t dead. Business cards, refrigerator magnets, branded pens and corporate calendars keep the marketing spirit up. At first, traditional advertising works great. But, over time, it starts declining. To remain popular, try modern techniques with fast and sure results. Internet marketing takes less time and cash. For better outcomes, consider social media, pay-per-click ads and SEO. A business website is a bonus. Reach prospects by posting engaging content and utilising relevant keywords.

With the right supplies, strategies and staffs, no mountain’s too high to climb. At all times, be on the right side of the law and create a memorable customer experience. In so doing, the sky’s the limit for your skip bins business. As usual, Milam County Business Marketing got in touch with an industry expert. This time it was www.supremeskipbinsadelaide.com.au from Adelaide. For the most up to date news in the skip bin industry, visit their website.

Secret marketing strategies for construction & building companies

Whether you’re an architect, a builder, or a home building company, it’s clear that construction marketing is vital. Without it, the continued success and infinite growth of your business are in jeopardy. However, creating an effective marketing strategy can be a challenging and overwhelming task.

Perhaps you’re interested in updating your strategies to reflect innovative marketing techniques and current best practices. But aren’t sure where to begin or what to do. Or your lacklustre marketing is hampering your client acquisition efforts. If so, we’re here to help. This post offers plenty of advice you can use to maximize your construction and building company’s potential.

Develop client personas

Focus your energy on studying your target audience. Interview some of your existing clients. Learn what they like, what they despise and what they anticipate. Use the feedback to reconfigure your services and products.

Usually, the expectations and traits of your current customers match those of your prospects. When you research your target market, you are able to tailor content, identify your ideal buyer and make smarter marketing decisions.

Concentrate on branding

Devote funding and time to your brand. For construction and building companies, branding is fundamental. It helps you define your value and differentiate yourself from your competitors. Furthermore, it steers your services and products away from being seen as a commodity – a challenge many companies fail to address in their marketing campaigns. Once you have a general understanding of your target market, review your branding and align it to your new insights.

During this process, identify your company’s goals, your services and your business’s tone of voice. Also, determine what differentiates you from the competition, what prospective clients are looking for in your company and how you want to be perceived. Branding goes beyond taglines and colours. It’s also a way to communicate to consumers. To appropriately relay messages, your website, logo and social media should all operate cohesively.

Improve website design

Assess both technical and aesthetic perspectives of your present site design. Begin by reviewing metrics using Google Analytics. Reviewing your current analytics is crucial as it provides insight into understanding areas that need improvement. A refresh or full redesign updates your site and makes it mobile friendly.

Before making any further improvements, analyse your competitors. From the analysis, show your development and design team what you’re looking for in your new site. Focus mostly on navigation and smooth user experience. To get significant traffic from Google, make sure your site is responsive and viewable on all devices (such as iPads, tablets, smartphones, etc.)

Advertise online

Organic traffic takes time and is very competitive. Concentrating on paid advertising can accelerate your efforts. Use available advertising options like Facebook, Google Adwords, LinkedIn and remarketing. These platforms offer a unique chance for construction and building companies to effectively reach their demographic.

However, new advertising programs may take time to gain traction and quantifiable results. Whichever platform you select, give it at least 3 months to evaluate if you’re getting success. In that time frame, scrutinise the results and make necessary adjustments.