Garden Lighting Marketing

Marketing A Garden Lighting Business

The task of promoting a garden lighting business is a top priority. But what marketing strategies are successful in a competitive niche?

Marketing is tricky business, especially for green entrepreneurs who possess lots of enthusiasm but little or no expertise. So let’s guide you through.

Team Effort

Create a marketing plan with your employees. Don’t leave anyone out. Different employees see your garden lighting business from a different angle. They might come up with an idea that’d never cross your mind. Every month, refer to your marketing plan and revise it when necessary. Continually assess your marketing efforts to tell if you’re on the right track.

Target Market

Knowledge of your target audience is essential. Choose a market with the highest concentration because that’s where the money is. Identify with your audience; then craft marketing messages that attract and win the clients you’re seeking.

Develop Image

This requires creative thinking, strategic planning and a strong desire to connect with clients. With a killer brand, be it a logo or a name, you’ll outdo competitors and draw in clients. Whatever image you create, include it in your marketing materials.

Evaluate Competition

Identify your competitors and evaluate their strengths and weaknesses. Visit their website and gather information about them. Find out how they market, whom they’re targeting, what services they offer and what prices they charge. Compare your offerings to theirs to see what you can do differently.

For example when listing products on your website, you should be dividing sections into different categories of lights. LED Outdoor have done this well:



One category is on garden lights and the other is on bollard lights, both very unique styles. They also keep up to date on their Google Plus.


Without a firm budget, a marketing plan is just a sheet of paper. Invest at least 20% of your proceeds in marketing. New garden lighting businesses spend more on marketing to establish themselves locally. The budget should cover digital marketing; professional organisation membership; printed promotional materials (flyers, business cards); print advertisements (magazine, newspaper); and mailing (newsletters, postcards).

Influence Customers

Stay in touch with your favourite clients even if you’re not working on jobs. You’ll stay fresh in their mind and they’ll recommend you to a pal. Urge them to tell their nearest and dearest about you. Offer a customer survey to learn more about your regulars – their needs, how they found you, if they still prefer you. Know why they needed garden lighting and why they chose you over your competitors. This gives you in-depth insight into what clients are actually looking for. Emphasise such findings in your marketing plan.

Turn To Experts

Ask other business professionals to help you strategize. Garden designers with successful businesses have made it by finding unique marketing ideas and utilising them. So they’re in a position to assist. Business mentors or consultants will help you pinpoint lucrative markets. Choose a mentor who has experience marketing garden lighting businesses.


Professional organisations have a number of resources that’ll help you get the ball rolling. Learn how to network, find clients and use marketing materials. Find unique ways to promote your business for it to stand out.

Bonus Tip

Having a website and being active on social media helps. Prospects will find you before they find your competitors. Photos of your work on all platforms pique curiosity.

Grow Your Online Artificial Plant Store

How to grow your online artificial plant store

When it comes to finding clients, generating leads, boosting profits, and growing your business, you have to market yourself. With the right marketing strategy, your artificial plant store will get more clients, sell more products, and make more money. If you’re experiencing a dip in sales and profits with your artificial plants, and your client base is growing smaller by the day, the following steps offer an opportunity to reinvent your business and make the most out of it.

Refresh your social networks

Being on social media is no longer enough to promote your fake plants and build your client base. You have to frequently refresh and stay current. Make sure your accounts reflect your best products. Update your profiles and product descriptions on Facebook, Pinterest, LinkedIn, and other social networks.

However, you don’t have to be everywhere every time. Just pick a few platforms that you can connect with people appropriately, then be consistent. Most importantly, connect with peers and colleagues in the industry and link your posts back to your website.

Stand out from the competition

Research and understand what your competitors offer and what they don’t. Also, note their prices. Once you evaluate your competition, prove how your products and services better match the design needs of your ideal customers. Your goal is to offer and do something valuable and different. Essentially, provide unique offerings that save your clients money, and ease shopping and shipping processes to save time.

Upgrade your online presence

You need your own website to display your products and post information about your company. Therefore, make sure your Artificial Plant Shop has an updated online presence. Only then can prospects know what products you sell and their prices.

Potential clients are likely to ignore you if there is little to browse, or what you showcase looks out-of-date. A solid online presence enables you to reach an audience that is looking for your synthetic plants. Besides that, you get great exposure. So meet people. Get known. And have fun.

Word of mouth

As we all know, no customers, no business. Finding new clients is the best way to grow your business. And to get new prospects, you have to spread the word to the right audience. Start with your family and friends. Request them to publicize your faux plants on their social media pages. Similarly, ask them if they know anyone who is looking for the products you offer. To bolster your word-of-mouth marketing momentum, include testimonials on your website.

Give your website a makeover

Online businesses that don’t redesign or update their websites regularly, look outdated. If your website is archaic, clunky and not mobile friendly, redo it. If visitors can’t find your artificial plants and contact information quickly due to confusing navigation, it’s time for a change. After all, your website should promote your business, not take it to the gutter.

When you refresh your website, you improve its function and enhance its appearance. Team up with a web designer, and create a site that is friendly to users and search engines. Improving your design and optimizing your website, will lead new customers in.